In 2017/18 our audience reach was 10m. Audiences engage with us through a range of programmes; from our national network of Craft Clubs to attending Collect: the international art fair for modern craft and design. These activities take place in a range of locations across the UK, from partner museums and galleries to front rooms and kitchens. To ensure we continue to build audiences from all backgrounds and levels of engagement with craft, we are developing how we collect, analyse and share insight on our current audiences.
This placement will help us develop new strategies to help us overcome the challenges of understanding our current audience and to ensure that audience insight is informing our programme development.
A focus will be on ensuring we can effectively and efficiently use the audience surveying tools that exist as a requirement of our main funder Arts Council England (https://audiencefinder.org/ and https://culturecounts.cc/uk/ ) whilst designing strategies that take account of the needs of our
Skills, Knowledge or Experience needed:
Knowledge of audience or consumer research would provide a useful background to the project, as would experience of developing processes that use evaluation insight to inform programme design
Time frame to consider:
Start May 2019 – So if interested please get in touch with Andy as soon as possible to develop a project brief and get the placement process started as soon as possible!
If this sounds like a placement you might light to explore/consider, please get in touch with