Name: Giulia Manica
PhD: Film and Television Studies
Thesis Title: Transnational television in Italy: public service ‘high-end’ drama and the revitalisation of the industry, 2012-2019
This project examines the rapidly shifting Italian television landscape in the current decade, focusing on the production of original high-end drama aimed at exportability from 2012. Specifically, the thesis investigates how the Italian public service broadcaster RAI is responding to changes and competitiveness in the reconfiguring of the contemporary mediascape by embracing the dynamics of global television. It focuses on the new strategy of the coproduction of prestige original television drama expressly conceived and created for global audiences.
The research taps into current debates concerning the challenges posed to public service broadcasting by technology convergence and audience fragmentation and the emergence of new forms of transnational television, as well as new sites of production, creative practices, and narrative strategies within European media production cultures. These debates have not yet been considered in relation to RAI’s contemporary production of premium drama, particularly adopting an ‘integrated cultural-industrial approach’ (Caldwell, 2009) to investigate the textual, cultural, but most importantly the industrial significance of this new wave of transnational drama through selected case studies.
The aim is to explore the construction of a renewed production system in Italy focused on high-end drama as a key tool to drive innovation, particularly for the public service, and significantly contribute to the creation of a new international hub for co-produced drama.
Supervisors and Institution(s):
Prof. Roberta Pearson (University of Nottingham); Prof. Paul Grainge (University of Nottingham)
Publications (please include full details with page nos. or web links):
Scholarly / Public Engagement Activities:
YECREA representative of the Media Industries and Cultural Production section (http://yecrea.eu/representatives/)
Current projects and activities:
- Co-organiser of the Young Scholar YECREA Seminars on "Alternative scholarly communication for young scholars" (https://www.helsinki.fi/en/conferences/infrastructures-and-inequalities/young-scholar-yecrea-seminars), during the upcoming ECREA section conference 'Infrastructures and Inequalities: Media Industries, Digital Cultures and Politics', University of Helsinki, 21-22 October 2019
- Co-organiser of the upcoming SIECE Conference ‘Public Service Media’s Online Strategies: Industry Concepts And Critical Investigations”, National Film Archive of Prague, 22-23 November 2019
From 'behind' to 'beyond' the screen: My Brilliant Friend's TV production story of a mediated cultural encounter. - conference paper presented at 'Elena Ferrante in a Global Context', University of Durham, 7-8 June.
Two steps forward and one step back: the long historical route to contemporary transnational drama in Italy. - conference paper presented at the 'Transnational Television Drama. Tastes, travels and trends' International Conference 2018', University of Aarhus, 6-9 June.
Transnational Italian TV Drama: Toward an “Impact Narrative” of Mediated Screen Encounters. - conference paper presented at the 2018 East Midlands Doctoral Network (EMDoc) Postgraduate Research Conference 'Impact and Exchange: making connections beyond the academy', Bishop Grosseteste University, Lincoln, 19 September.
Other Research Interests:
- production studies, public service media, promotional screen industries, transnational television
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